made
Wildly
loved.
Stemmed from a deep discontent with the wasteful norms of the pet industry, the company was founded on the strong belief that innovation should never come at the Earth's expense. With a commitment to sustainability and simplicity, we invite pet owners to discover mindful alternatives that honour both their companions and the world they share. Rooted in Canada, every product, down to its biodegradable packaging, reflects a promise to be more mindful, only leaving paw prints behind.
Six words we take seriously:
Sustainability
Our reason of being here, our promise to our customers and to our home. We do our very best to embody a more gentle, conscious way.
Dog first quality
Only the safest, most enriching products make it into our box - no chemicals, no unwanted ingredients. Tested and loved by real dogs.
Local & Connected
We are Canadians, proudly supporting other Canadian brands that share our values.
Transparency
You deserve to know what you're getting. We're open about how and where our products are sourced, no hidden B.S.
Ever Evolving
We're always sniffing out smarter, greener ways to do things. Sustainability isn't a finish line—it's a trail we're always blazing.
Education for All
Backed by vets, groomers, and dog trainers, we fetch the facts to keep you informed and help make better, easier choices for your pup.
If it ain't good for the dogs and the Earth they walk on, I ain't doing it.
- Samuelle,
founder
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